Two weeks ago, we launched our new business, TalentBee – a talent acquisition agency helping SaaS companies grow their business. Let’s take a look at the reception we received during our launch week! I’ll also share some numbers: SoMe performance and the inbound talent & customer leads!
Five years ago, in 2017, I did my first post on LinkedIn. I wanted to see what kind of value building a personal brand could bring to me in my working life. I started to post about sales & customer experience and noticed that it was pretty easy to get views on LinkedIn at that time. Not many people were pushing content there back then!
“Would my personal brand help in any way, if I started something new?”
It turned out, I got great results from talking about sales and customer experience on Linkedin, when making sales at Trainers’ House & Advance B2B.
Over the years, I dreamt about launching my own business one day, and thought many times about what kind of reaction it would get from LinkedIn. Would my personal brand help in any way, if I started something totally new?
Now after 5 years I know the answer! We have now launched a talent acquisition agency, but the truth is, I’m well known on LinkedIn for talking about… Sales and customer experience!
I’m pretty unknown when it comes to talent acquisition, recruitment, and employer branding. This was my biggest fear when launching the new business. Luckily, I have two co-founders who are experts in talent acquisition. Let’s see what happened to us!
Half a million views to my posts about my own business without telling what it is?
Already 6 months before our launch, I had a plan to make some hype around launching my new business so it would get as much visibility as possible when we launch.
“Many people became excited: “What will Samuli start to do next?”
In January 2022, I posted on LinkedIn that we are looking for a new Head of Sales to take my place at Advance B2B, and I will start my own business after the summer. Many people became excited: “What will Samuli start to do next?”
This post went viral and got more than 600 likes and almost 50 000 views. (Sorry, it’s in Finnish since I used to post back then!)
Fast-forward to the last 40 days at Advance B2B; I started to promote more and more that I would be launching something new. I posted to LinkedIn daily for 40 days with a series on how to leave your current role in style.
I always ended those posts in the same way:
These 40 posts got a total of 503 000 views. That’s HALF A MILLION (So crazy, I just counted!).
I still didn’t share what I would be doing. My last post was about me leaving for Mauritius for five weeks and sharing what I will do after I get back to business!
Time to break the news about what our new business is!
I still remember sitting at Siiri’s home in Lauttasaari. It was my first day working full-time in our new company. It was the time to break the news: what we are starting to do!
“What kind of a reception would we get? Do I still have the attention I had won with my hype posts?”
We had all written our posts – we were ready to post them on LinkedIn. “3, 2, 1,” Siiri counted aloud. Then we all pressed publish. I felt the butterflies in my stomach!
What kind of a reception would we get? Do I still have the attention I had won with my hype posts?
Okay, so this happened: we were supposed to work on our strategy that afternoon, but all the time went by answering people’s messages & comments! There were hundreds of them!
My post got around 65 000 views, more than 1100 likes & 198 comments. In addition to this, I got around 100 private messages.
Two days later, I shared that we are hiring Talent Acquisition professionals! This post also got more than 30 000 views & 400 likes.
Next week we published our name TalentBee and our new positions on LinkedIn. People always love to say configurations, and this post also got 33 000 views & more than 700 likes.
Views, likes, and comments don’t pay the bills
People are always happy about views, likes, and comments. I was excited about that hype, too, but it doesn’t get you employees or pay the bills. Next up: we would need to convert the hype into sales and hires!
“We would need to convert the hype into sales and hires!”
After the first two weeks, we have got a total of 27 interviews with potential employees for us in the future! The quality of these candidates seems to be also very promising.
We started a total of 13 discussions with potential customers that fit our ICP criteria. These companies had an urgent need for recruitment, and I also had a LinkedIn discussion with around 20 companies that would be a good fit for our customers.
“It’s still a bit early to say how all of these discussions we are currently having will end up, but the outcome of our launch was better than I expected and we already closed our first customer that got to know us from LinkedIn during the launch!”
My highlight was when a California-based SaaS company that had raised $100M wanted to discuss with us if we could help them scale their engineering team here in Finland.
All in all, the outcome of our launch was better than I expected. In this blog post, I focused on discussing the benefits of my own, long-built Linkedin brand in starting a new company. What is more, we also got a lot of visibility from Siiri’s & Saara’s LinkedIn & our Instagram accounts!
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