Episode 67: How to create a content marketing strategy with Audrey Agahan

Jun 17, 2021

How to create a content marketing strategy? In this episode of Sales & Marketing Talk Show, Audrey Agahan from Advance B2B shares her thoughts on how to create a content marketing strategy?

✔️ Why should companies invest time/money for creating content marketing strategy rather than just starting to produce random content?
✔️ ICP & Customer research as a starting point of content marketing strategy ✔️Different parts of Content marketing strategy: themes, main messages, content formats, volumes, channels, tone of voice, goals for content marketing
✔️ What is the role of company brand vs personal brand in content marketing strategy?

Haluan tiedon tulevista jaksoista!