Episode 65: Pricing & packaging with Kyle PoyarMay 05, 2021
Pricing & packaging with Kyle Poyar In this episode of Sales & Marketing Talk Show, Kyle Poyar, Partner at OpenView will share his thought on:
✔️ Why is pricing so important for your growth?
✔️ What are the legit ways of pricing research methodologies to determine your pricing?
✔️Typical ways to do pricing: value, guess, copy competitors, cost-plus approach
✔️ How pricing should change at the expansion stage or at the growth stage of your company?
✔️ Should pricing always be shown on websites?
✔️ The issue with your Free plan might be that you're *not* giving enough away for free.