Episode 65: Pricing & packaging with Kyle Poyar

May 05, 2021

Pricing & packaging with Kyle Poyar In this episode of Sales & Marketing Talk Show, Kyle Poyar, Partner at OpenView will share his thought on:

✔️ Why is pricing so important for your growth?
✔️ What are the legit ways of pricing research methodologies to determine your pricing?
✔️Typical ways to do pricing: value, guess, copy competitors, cost-plus approach
✔️ How pricing should change at the expansion stage or at the growth stage of your company?
✔️ Should pricing always be shown on websites?
✔️ The issue with your Free plan might be that you're *not* giving enough away for free.

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