Episode 59: Product-Led-Growth with Bill MacaitisMar 18, 2021
Product-Led-Growth with Bill Macaitis Bill is Growth Advisor and previous CMO of Salesforce, Zendesk & Slack. In this episode we discuss with Bill about:
✔️ What is Product Led Growth?
✔️Why companies should invest in Product Led Growth?
✔️Slack is a very common example of Product Led Growth. What were the biggest learnings while building PLG there?
✔️ PLG is all about delivering value before the paywall. Bill shares his thoughts on how to get the customers see the wow-moment quickly?
✔️ Do we need sales people if there is PLG?
✔️How to get started with PLG?
✔️ What are Bill's favourite places for inspiration on PLG?