Episode 51: Content Marketing with Andy LambertJan 21, 2021
Content Marketing with Andy Lambert, Director of Growth Content driven growth has been a key element in ContentCal's strategy, enabling them to grow from 0 to over 35,000 users in under 4 years. In this episode Andy will share their tips & trick to content marketing. Andy will answer the following questions in the episode:
✔️ What is the definition of content marketing & why companies should invest in it
✔️People are always asking which channels they should choose for their marketing. What are Andy's thoughts on this?
✔️ How to add SEO to your content marketing strategy?
✔️ Your content strategy is fast becoming your go-to-market strategy. How to get the buy-in from a leadership team?
✔️ How to focus your content marketing efforts?
✔️ How to measure ROI of content marketing?