Episode 45: Growth of Supermetrics & B2B SaaS growth with Edward FordNov 19, 2020
B2B SaaS growth with Edward Ford, Marketing Director of Supermetrics
Supermetrics is a SaaS product that brings all your marketing metrics into one place and is used by +400k marketers across the world. Supermetrics has been growing rapidly and you just closed a 40 million euros funding round. In this episode of Sales & Marketing Talk Show Supermetrics marketing director shares his thoughts on B2B SaaS growth. We are talking about the following:
✔️ Supermetrics content marketing strategy across the different stages of the customer journey
✔️ How do Supermetrics measure, analyze, and optimize your inbound acquisition efforts?
✔️ How did Supermetrics build a brand that is known and loved by marketers across the globe?